Sasha Conlan

Strategic Advisor to Founders & Executives

I help SME founders in Singapore build better businesses with clarity and confidence and when the time comes, exit on their own terms.

ABOUT SASHA

I'm Sasha Conlan - a strategic advisor to founders and executives in Singapore.Before working in this role, I spent 14 years as a commercial lawyer in London & then the next 15 years building two businesses in Asia from the ground up: a multi-million dollar e-commerce and fulfilment operation in Singapore, which I grew and exited in 2023 and a health drinks business in Indonesia, which I exited in 2025.I now work with founders and leaders who want to think more clearly, build more confidently and make better decisions - whether that means scaling, getting more breathing room, going for funding or selling a business. I ask the right questions, but I also know what good looks like from the inside.


Testimonial:
"Working with Sasha through the sale of my business was one of the best decisions I made.
From the very beginning, Sasha brought an incredible level of professionalism, expertise, and attention to detail to every stage of the process. Selling a business can be overwhelming, but she guided me with confidence, clarity, and unwavering support throughout.When it came to negotiations, Sasha was outstanding. She understood exactly how to position the business, advocate for my interests, and achieve the best possible outcome. Her strategic thinking, commercial expertise, and calm approach gave me complete confidence that I was in the best hands."
Rebecca Metcalfe, Founder, She Creates Stories

Exit & Sale Readiness

If you're thinking about selling your business in Singapore, now or in the next few years, most founders leave significant money on the table simply because they weren't prepared. The difference between a clean, well-valued exit and a messy, discounted one usually comes down to how transferable the business is without you in it.The first step is a Business Review & Sale Readiness Report - a comprehensive review that identifies exactly what needs to change to maximise your valuation and make the business genuinely attractive to buyers. From there, I can either work with you to implement changes, leave you to it, help you with funding or manage the full sale of your business.

THE BUSINESS BLUEPRINT REPORT

Not every founder wants to sell, but most founders benefit from a fresh pair of eyes and an honest assessment of where their business really stands. Through a series of structured discovery calls, I get under the bonnet of how your business really works and deliver a frank, written report of what's working, what isn't and a clear plan for what to do next. That may be refining your model, pursuing funding or simply building a stronger, better-run business.

Testimonial: "What impressed me most was her exceptional communication. She managed the relationship between myself and the buyers seamlessly, ensuring everyone felt informed, supported, and aligned every step of the way. Her ability to navigate complex conversations with professionalism and care made a huge difference during what could have been a very stressful process.
Thanks to Sasha, I successfully sold my business, and I genuinely don’t believe the outcome would have been the same without her guidance and dedication. If you’re looking for a business coach who combines expertise, integrity, outstanding communication skills, and an unwavering commitment to her clients, I cannot recommend Sasha highly enough.
Thank you, Sasha, for helping me achieve such an important milestone."
Rebecca Metcalfe, Founder, She Creates Stories

Testimonial: "My business was growing but I was drowning in it. Sasha came in, cut through the noise, and helped me see exactly where my time was going and why. Within a few weeks, we had the right structure in place, the right people in the right roles, and for the first time in years, I felt like I was running my business rather than the other way round. She gave me clarity when everything felt complicated."— Sara, Founder

Business Consulting & Advisory

For founders and leaders who know something needs to change but aren't sure what. Whether you're struggling to delegate, growing faster than your systems can handle, or simply feeling stuck, I work alongside you to get clarity on what's really going on - and what to do about it.This is practical, hands-on work with someone who has worked in the corporate world, built and run businesses and knows what hard decisions actually feel like. We work on the things that matter most: how your business or team is structured, how decisions get made, how your team performs and where the real growth opportunities lie.I am available for one-off consulting sessions or ongoing advisory. This is practical, hands-on work with someone who has built and run businesses and knows what hard decisions actually feel like.


The first step is a free 30-minute conversation - no agenda, no preparation needed. We'll talk about your business or your job, what's working and what isn't and whether working together makes sense. Most people leave with at least one useful idea.

CONNECT WITH ME

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