Sasha Conlan
Strategic Advisor to Founders & Executives
I help SME founders in Singapore build better businesses with clarity and confidence and when the time comes, exit on their own terms.
ABOUT SASHA
I'm Sasha Conlan - a strategic advisor to founders and executives in Singapore.Before working in this role, I spent 14 years as a commercial lawyer in London & then the next 15 years building two businesses in Asia from the ground up: a multi-million dollar e-commerce and fulfilment operation in Singapore, which I grew and exited in 2023 and a health drinks business in Indonesia, which I exited in 2025.I now work with founders and leaders who want to think more clearly, build more confidently and make better decisions - whether that means scaling, getting more breathing room, going for funding or selling a business. I ask the right questions, but I also know what good looks like from the inside.
Testimonial:
"Working with Sasha through the sale of my business was one of the best decisions I made.
From the very beginning, Sasha brought an incredible level of professionalism, expertise, and attention to detail to every stage of the process. Selling a business can be overwhelming, but she guided me with confidence, clarity, and unwavering support throughout.
When it came to negotiations, Sasha was outstanding. She understood exactly how to position the business, advocate for my interests, and achieve the best possible outcome. Her strategic thinking, commercial expertise, and calm approach gave me complete confidence that I was in the best hands."
Rebecca Metcalfe, Founder, She Creates Stories
Testimonial:
"Working with Sasha has been incredibly valuable in assessing LYNYER’s business structure and potential for a future sale. Our sessions helped me see the business from a fresh, more strategic perspective, identify opportunities to streamline operations and gain much-needed clarity on where I want to focus over the coming year.
As a solo founder, having her experienced perspective and guidance made a real difference. Her attention to detail highlighted important areas I had overlooked, and she encouraged me to prioritise steps I had been putting off, including IP registration.
Sasha is delightful to work with—warm and approachable, yet straightforward and honest in her advice. I came away feeling clearer, more focused and more confident about the business’s next chapter, and I would wholeheartedly recommend her to other founders."
Leen Abdelnour, Founder, Lynyer
Exit, Sale Readiness or simply a valuation
Whether you're thinking about selling your business in Singapore, now or in the next few years, or are simply curious about what it might be worth, it pays to know where you stand. Most founders leave significant money on the table simply because they weren't prepared. The difference between a clean, well-valued exit and a messy, discounted one usually comes down to how transferable the business is without you in it.There are two ways to start, depending on how much depth you need.1. SALE READINESS REVIEW
A fast, honest read on whether your business is ready to sell & what it might be worth. Over two x one-hour calls together with my review of certain key documents, I will assess where you stand. You then get a short written summary: is your business sellable, an indicative price range, the issues most likely to affect a sale and recommended next steps. It's ideal if your business is smaller, your timeline is tight or you mainly want to know where you stand before going further.
2. THE BUSINESS BLUEPRINT REPORT
Not every founder wants to sell, but most founders benefit from a fresh pair of eyes and an honest assessment of where their business really stands. Through a series of structured discovery calls and a full financial & operational review, I get under the bonnet of how your business really works. I will deliver a full advisory report detailing what is working, what isn't and a clear plan for next steps.
If you'd like me to take your business to market, the Blueprint Report is the first step.
Testimonial: "What impressed me most was her exceptional communication. She managed the relationship between myself and the buyers seamlessly, ensuring everyone felt informed, supported, and aligned every step of the way. Her ability to navigate complex conversations with professionalism and care made a huge difference during what could have been a very stressful process.
Thanks to Sasha, I successfully sold my business, and I genuinely don’t believe the outcome would have been the same without her guidance and dedication. If you’re looking for a business coach who combines expertise, integrity, outstanding communication skills, and an unwavering commitment to her clients, I cannot recommend Sasha highly enough.
Thank you, Sasha, for helping me achieve such an important milestone."
Rebecca Metcalfe, Founder, She Creates Stories
Testimonial: "My business was growing but I was drowning in it. Sasha came in, cut through the noise and helped me see exactly where my time was going and why. Within a few weeks, we had the right structure in place, the right people in the right roles and for the first time in years, I felt like I was running my business rather than the other way round. She gave me clarity when everything felt complicated."Sara, Founder
Business Consulting & Advisory
For founders and leaders who know something needs to change but aren't sure what. Whether you're struggling to delegate, growing faster than your systems can handle, or simply feeling stuck, I work alongside you to get clarity on what's really going on - and what to do about it.This is practical, hands-on work with someone who has built, run and sold businesses and knows what hard decisions actually feel like. We work on the things that matter most: how your business or team is structured, how decisions are made, where you are spending your money and where the real growth opportunities lie.I am available for one-off consulting sessions or ongoing advisory work. This is practical, hands-on work with someone who has built and run businesses and knows what hard decisions actually feel like.
The first step is a free 30-minute conversation - no agenda, no preparation needed. We'll talk about your business or your job, what's working and what isn't and whether working together makes sense. Most people leave with at least one useful idea.
CONNECT WITH ME
sashaconlan.com